Gardar Eyjolfsson
eyjolfsson@eyjolfsson.com		/ info	/ command +/-

Gnodarvogi 26, 104 Reykjavik e-mail: eyjolfsson@eyjolfsson.com tel: +354 891 7373 GARDAR EYJOLFSSON (REYKJAVIK, 1981) HAS STUDIED AND WORKED IN REYKJAVIK, LONDON AND EINDHOVEN. HE GRADUATED AS A PRODUCT DESIGNER FROM CENTRAL SAINT MARTINS IN 2009, AND RECENTLY COMPLETED HIS MASTERS IN CONCEPTUAL/CONTEXTUAL DESIGN (IM) AT THE DESIGN ACADEMY EINDHOVEN. HIS GRADUATION PROJECT, "HYDRO MORPHOSIS", AWARDED HIM CUM LAUDE. EDUCATION: 2009- 2011 Design Academy Eindhoven, Master of Contextual Design (Cum Laude), formerly known as IM Conceptual Design. Head of Masters Department, Gijs Bakker. "Products, the contexts in which they function, and the relationships with people they imply, act as meaningful markers of an era. This is why they merit sound research and the views of creative designers who (are not afraid to) look beyond the quick "solution" and beyond the boundaries of their own profession. Central to the programme is the research into the cultural and social meanings attached to products and contexts that have developed over time. This means students will spend time studying developments on a macro level; the social, ecological, technological and cultural processes the world is currently facing. In addition, students will focus on developments at micro level, such as knowledge of functions, shapes, materials, production techniques, and their meanings. Certain types of context demand a strong authorship from a designer, a role that may touch upon that of a visual artist. Others may demand intensive collaborations, for example with scientific researchers, the creative industry, urban planners, architects or professionals. Within each design theme we will focus on the question: which role can the designer take on within this context, within this theme, and within this collaboration? It takes reflection, analytical skill, ethical awareness and a sense of aesthetics; skills students will develop during their course at Design Academy Eindhoven. PROGRAMME LEADER: LOUISE SCHOUWENBERG In 2010-2011 the following mentors and guest lecturers are involved in the programme: Gijs Assman (artist), Cornel Bierens (artist and theoretician), Scott Burnham (creative strategist), Joost Grootens (architectural and graphic designer), Hella Jongerius (designer), Chris Kabel (designer), Koen Kleijn (journalist), Jan Konings (designer), Ted Noten (jewellery designer), Oana Rades (architect), Louise Schouwenberg (writer and curator), Jerszy Seymour (designer), Herman Verkerk (architect), Barbara Visser (artist), and others." 2006-2009 London University of the Arts, Central Saint Martins. BA (Honors) Product Design. "Since 1938, our lecturers & alumni have been responsible for many groundbreaking products such as the first laptop computer (Bill Moggeridge), the London Routemaster Bus (Douglas Scott), and the Apple iPhone (Daniele De Iuliis/Apple Industrial Design Group) amongst many other well-known products. We look to our graduates to carry on in this tradition, to innovate, to be questioning practitioners who understand the potential and the responsibilities implied by their contributions to the material world."